Antavo Has Been Listed as a Representative Vendor in Gartner’s 2020 Market Guide for Loyalty Mgt

Antavo Has Been Listed as a Representative Vendor in Gartner’s 2020 Market Guide for Loyalty Management

OpinePR 🎯 Named in Gartner’s 2020 Market Guide for Loyalty Management, Antavo is a pure-play loyalty management solution that delivers an enterprise-grade loyalty program technology for omnichannel and eCommerce, combined with next-gen in-store functionalities.

The world’s leading research and advisory company, Gartner, has recognized Antavo in its Market Guide for Loyalty Management, a report that can help readers navigate today’s loyalty industry. Among the three available categories, Antavo was identified as a pureplay loyalty management provider in the research.

In the report, Gartner recommends to: “Focus on the role of customer loyalty initiatives within the martech roadmap to avoid creating new data silos. Select loyalty management partners that can provide unified customer data to power other marketing capabilities, such as personalization and real-time recommendations.” Gartner, Market Guide for Loyalty Management, Benjamin Bloom, Claire Tassin, 06 July 2020 (Gartner subscription required)

Founded in 2012, Antavo offers an enterprise-grade SaaS loyalty solution that helps brands and retailers around the world foster brand love and helps companies change customer behavior. Antavo’s Loyalty Management Platform is strong both online and in-store, with a sophisticated loyalty logic for eCommerce, and multiple products aiming to increase traffic for physical stores. An example is the Mobile Wallet solution, a touchless enrollment device, and a scanner device that’s especially important for malls and companies that run a coalition loyalty program.

“We believe that being recognized as a Representative Vendor in Gartner’s Market Guide for Loyalty Management is a clear indication that we’re on the right track with Antavo’s product and our services. Innovation has always been a guiding principle for us, and we seek to develop new ways to help our clients drive their business goals, whether it be establishing long-lasting brand love, increasing lifetime value, or hyper-personalizing their marketing communication.” Attila Kecsmar, CEO & Co-founder at Antavo

Antavo’s global clients include Toys“R”Us, PepsiCo, AB InBev, BrewDog, Jimmy Jazz, the N Brown Group, the Benetton Group, and LuisaViaRoma – contributing 16% growth in revenue for the latter. The company has won multiple awards with its innovation, including the eCommerce Award for Excellence, the Drapers Digital Award, and the Glossy Award.

Gartner Disclaimer Gartner does not endorse any vendor, product, or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Emma Forbes

PR Representative

Antavo Loyalty Management Platform


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